Creative means effective. Effective means creative.
Just like bangers and mash, creativity and effectiveness belong together. Here are some of the hounds’ more memorable results.
HBF
Our rebrand boosted NPS, retention and brand consideration in the same year BUPA entered WA.
iinet
We took a small ISP from WA and turned it into Australia’s #2 provider. (On a fraction of the budget of Telstra and Optus.)
Powerball.
Integrated creative communication that breathed new life into one of Australia’s most loved lottery brands.
City of Perth
Our rebrand boosted visitation and surpassed all other KPI metrics including ‘increase City pride.’
Morning Fresh
We refreshed one of Australia’s oldest detergent brands with a promotion that won sales and Cannes recognition.
Curtin University
Achieved considerable brand success with less media spend than competitors.
Quit Victoria
Category-defining creative that was picked up by the anti-tobacco foundation in New York.
APM
APM’s alignment of brand name with brand promise -opening doors to employment for people with injury, illness or disability.
Chicken Treat
This social media campaign generated $2 million in earned media for a spend of $30,000 -growing Chicken Treat’s social following by 400%.
APPEA
A sustained social media campaign that sought to educate people about the economic benefits of Queensland’s gas industry.
Don
We brought one of Australia’s most famous butchers, the Fleischmeister, back from extinction.
KR Castlemaine
Our partnership with the Country Women’s Association was the perfect vehicle to promote KRC’s natural, farm-raised products.
Target
Creative management and brand direction for one of Australia’s most loved retailers.
Heinz
Kids love sitting down to Heinz at dinner time. (Even if they’re not invited!)
Internode
We turned South Australia’s Internode into the State’s most popular ISP, developing a national cult following despite zero media spend in other markets.
Amazing South Coast
Website development and design, supported by a range of site-driving communications.
Face your Waste
A community-based movement by local governments, which generated valuable earned media.
Avivo
An award-winning, social media campaign that prompted a rethink on how society discusses people with disability.
Telethon Institute
Turning the stigma of a traditional hearing aid into a symbol of empowerment for young people.
Origin Energy
The launch of a national movement to find Australia’s most sustainable suburb.
WALGA
Some of WA’s most successful sportspeople got their start thanks to WALGA’s local community facilities.
WA Electoral Commission
In the WA State Election of 2017, we helped the WAEC creatively engage with a younger, disengaged bloc of potential voters.
Crimestoppers
A light-hearted approach to tackle the serious issues of theft.
Road Safety Commission
We have amassed over twenty years’ experience with one of WA’s most important behavioural change brands -creating iconic creative work in the process.
Goldfields Money
A digital rebrand for an historic WA financial institution.
Western Power
An educational campaign that encouraged Western Australians to ‘make the safe call.’
Dreamstart Homes
Inspiring young Western Australians to pursue their first home dream.