Nicole Lennox Gray
Strategic Partner

Nicole has helped create real and enduring change among some of the nation’s most recognised brands.

She helped open up airline travel to everyone in Australia with the launch of Virgin Blue; developed the first global roll out of McDonald’s Healthy Choice Range in New Zealand; aligned Pedigree Australia with the ‘We’re for dogs’ global brand strategy; managed the entire Cadbury Dairy Milk portfolio; prompted travellers to fall in love with Melbourne as a destination and helped rebrand the iconic fast food chain -Chicken Treat.

Before returning to Perth in 2011, Nicole worked at multi-national agencies across Australia New Zealand and the UK, with her last interstate role as General Manager of Whybin TBWA, Melbourne.

Pat & Beans
Creative Directors

Pat and Ben have enjoyed over 20 years in advertising and are among the most awarded creatives in the country.

They have served as Creative Group Heads on iconic brands including Target, Honda, Coles, The Cancer Council, Quit Victoria, The Road Safety Commission, K Mart, HBF, iiNet, Glaxo Smith Kline, PZ Cussons, KR Castlemaine, The West Australian, Mirvac, Curtin University and Lotterywest.

The pair has worked locally, nationally and abroad, representing leading agencies including DDB, Cummins & Partners, FCB, The Campaign Palace and more recently at Marketforce WA, where they spent 8 years as Chief Creative Officers (2010 -18).

Jez Reilly
Consumer Scientist

Jez is obsessed with people (in a good way). He specialises in consumer and brand insights that deliver strong and meaningful brand engagement and strategy.

Deborah Kerferd
Account Service Gun

Deborah has over 10 years of Project Management experience, and a passion for helping small businesses create strong brands.

Over the years she’s successfully led a portfolio of national, interstate and international brands across FMCG, health, government, property and not for profit industries.

Guy Howlett
Copywriter

Guy’s work consistently earns international recognition for its innovative nature. Once he attempted to get a chicken into the Guinness Book of World Records for being the first bird to successfully use Twitter. Weird, but true.

Hayden Griffiths
Art Director

Hayden’s great passion is bringing brand stories to life with strong conceptual thinking and arresting, contemporary visual treatments.

One of WA’s most talented young art directors, Hayden’s creative work has already received recognition at major international award shows including D&AD, The One Show, Cannes and AWARD.

Alida Henson
Copywriter

Alida specialises in producing smart, effective creative solutions.

Her campaign work has won numerous local, national and international awards, including at One Show, London International Awards, New York Festivals, AWARD Awards, Siren Awards, Perth Advertising and Design Club Awards and Campaign Brief Awards.

Jon Case
Ace Digital Builder

Jon started programming on an Atari 800 and never stopped learning. With over 20 years’ experience in the US and Australia across motion, digital design and development, no job is too complex for Jon to solve.

Lenny Rudenberg
Official Production Legend

Videography, pre-production, filming, post-production editing, VFX and music…there’s nothing Lenny can’t shoot, cut or expertly assemble. His catalogue of work has varied from live filming, social media videos, music clips, TVC’s and even television shows.

Rachel Wong
Diva of Digital Design

Rachel’s experience covers all aspects of digital advertising.

She creates animations and designs for a wide range of executions, including social videos, case studies, hype reels, TVCs, educational explainer videos and logo animations. Rachel is also skilled in designing and animating Facebook camera filters, as well keeping on top of all the latest developments in the ever-expanding world of AR and VR.