Society’s most powerful stories prompt a reaction, provoke discussion, are widely shared and, if compelling enough, become enshrined in popular culture or folklore.
Creating engaging dialogue is what H&H does, and we use our strategic planning model, Craft™, to ensure we’re serving the right story, to the right people at the right time.
The tools we use, and the creative that accompanies them, is what separates us from the pack.
Strategy is often espoused as the most important means of lowering a client’s risk, however the smartest strategy isn’t worth much if it lacks the creative storytelling to bring it to life.
It’s a truth many agencies struggle with, with a recent OgilvyRed study showing that 75% of brands are considered so meaningless by consumers they may as well not even be there, with 90% of advertising going unnoticed.
But the interconnectedness between strategy and creative is something the hounds always have, and always will, believe in.
It’s how we managed we take iiNet -a small ISP from Perth -and turn it into Australia’s #2 provider on a fraction of the budget of both Telstra and Optus.
Or achieve outstanding brand results for HBF in the same year BUPA entered the WA market.